CMB wing lung bank
Segment & Marketing, Senior Officer / Officer


  • Implement customer events and marketing programs to assist in growing of high net worth customer segment
  • Plan and implement customer acquisition and loyalty programs
  • Develop and execute branding and advertising initiatives to strengthen the brand awareness in Hong Kong and mainland China
  • Identify and explore partnership opportunity with external vendors
  • Degree holder in Marketing, Communication, Business or related discipline
  • Minimum 5 years of working experience in customer segmentation, public relations, corporate communications or event management, preferably obtained within a large financial services or banking environment
  • Excellent marketing, communication and interpersonal skills
  • Good problem solving, good marketing sense and excellent project management skills

We offer successful candidates an attractive remuneration package. For Candidates who are willing to take up the challenge and build a bright career with us, please send a resume with a cover letter by e-mail at

The data collected would be used for recruitment purpose only. Applicants who are not invited for interview within six weeks may consider their applications unsuccessful.